Living Proof

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At Living Proof, we’re rooted in innovation.

In 2005, our founders were an ingenious mix. Biotech scientists who had no preconceived notions of what could be done in beauty. And industry-leading stylists who were fed up with the limitations of conventional products. Together, they started a revolution in haircare. Living Proof pioneered a line of breakthrough, silicone-free products with patented technology originating from MIT.

Our fresh approach was long overdue. Twenty patents later, Living Proof has won more than 150 awards for solving the toughest problems in haircare. Our drive has only gotten stronger. We continue to break through industry standards. We create cutting-edge products that will transform Your Confidence. Your Outlook. Your Every Day.

We are the science. You are the Living Proof®.